Selling Tips
How
to Prepare Your Gas Station / Convenience
Store Business for Sale
Selling
a gas station business can be the largest
and most important deal of an entrepreneur's
career. Regardless of what prompts the sale,
selling a gas station business is a high-stakes
transaction, with far-reaching financial
and emotional consequences.
In
the best of all worlds, the owner begins
to prepare his or her gas station business
for sale at least one year in advance. Start
by assessing financial books with an eye
toward creating audited financial statements
and projections that illustrate the company's
revenue and growth potential. Records
should be formalized and clearly document
all transactions. This way, potential buyers
can easily evaluate the company, and a
new manager can take over with minimal
training.
Eliminate
idiosyncrasies. The new gas station owner
will not want to face a customer who expects
special treatment, nor will he want to
be the ogre who cancels a long-standing
verbal agreement with the company's oldest
customer.
Examine
all supplier and customer contracts. Examine
the existing fuel supply agreement. Make
sure terms and conditions will not expire
or require renegotiation just as a new
owner steps in. Terminate contracts that
might trouble a potential buyer or that
drain the company financially or serve
little purpose.
Start
codifying company policies and procedures
that exist as unwritten rules. If necessary,
create a gas station / convenience store
procedure manual that documents exactly how
to best run the business; be sure to include
your unspoken, undocumented techniques.
Review
your real estate leases, especially if
your business is tied to its location.
Make sure the lease does not expire or
require renegotiation within the time frame
that you plan to sell the company. If the
company's location will discourage buyers,
consider moving the location before you
place the business up for sale.
Analyze
the equipment leases and other material
contracts from the buyer's perspective.
Fully
evaluate and catalog company assets, from
property to warehouse inventory to employees.
If you delayed investing in computer upgrades
designed to manage and control the flow of
inventory, now is the time to modernize.
If company assets include real estate, separate
or sell the property before the company hits
the market.
Real
estate can devalue a gas station business
simply because it complicates the financial
records, which in turn can make potential
buyers hesitant to assume a new business
with added expense.
Finally,
don't forget about employees. The loss
of key employees during a sale can kill
a deal. Key employees may be crucial to
the new owner's success, so it's important
to determine which employees are prepared
to stay with the company during and after
the transition. Also, don't forget to inform
your staff of your intentions to sell.
It is important that employees don't hear
about the pending sale of the company from
a third party.
Top
10 Mistakes Made When Selling A Gas Station
Business
Selling
a gas station / convenience store business
takes both careful preparation and the
ability to handle a complex transaction — with
the help of an attorney, of course. Many
gas station owners are not experienced
in selling a business, thus they may make
mistakes along the way. Here are 10 of
the most common mistakes to avoid:
1
- Not learning the ropes. Like
anything you do in business, there
will be a learning curve when it comes
to selling a gas station business.
Learn the terminology and how the selling
process typically proceeds so that
you can structure the deal properly
and come out a winner.
2
- Setting a price too soon. You
set yourself at an immediate disadvantage
if you state a price without knowing
the potential value of the business.
Do not sell yourself short by setting
a price too quickly. Assess the value
of your gas station business very carefully
with your accountant or financial advisor
and your attorney, and then set a price.
Remember, you can always come down,
but you generally cannot go up once
you have determined your selling price.
3
- Selling too quickly. Unless
you have to sell the gas station business
quickly for financial or personal reasons,
you should not rush to a sale without
exploring all of your options to determine
whether or not you are getting a fair
value for your business.
4
- Lack of confidentiality during the
sales process. Once
word gets out that the business is
being sold employees may leave, vendors
may hold back on deals, and customers
may head to your competitors. The
value of your gas station / convenience
store business can drop quickly if you
do not maintain confidentiality.
5
- Not increasing the value. Gas
Station owners who know well in advance
that they want to sell the business
have time to build up the value and
make it more attractive to buyers.
They have been probably asking themselves, “Is
now a good time to sell my gas station?”
6
- Not identifying the best buyers. You
need to spend time on serious gas station
buyers only. If a potential gas station
buyer is not pre-qualified or does not
appear to be prepared to make an offer,
you may very likely be wasting your time.
Do not spend time with the wrong buyers.
7
- Being unprepared to defend your valuation. If
you have worked hard to create a value
for your gas station business, you should
be prepared to defend and substantiate
that value. Prepare backup materials
to defend the value of your business.
8
- Failing to negotiate. How
much leverage you have may depend largely
on how many potential gas station buyers
are out there. Nonetheless, you need
to be prepared to negotiate, and for
this reason you should have professional
guidance when you sell a gas station
business.
9
- Waiting too long to sell. Many
gas station owners regret not selling
at the most opportune time. By waiting,
they subsequently encounter increased
competition or have a product that
has declined in value because of economic
conditions. If you are thinking of
selling, pay attention to changes in
the economy and to the state of the
petroleum / convenience store industry,
and look for the best selling opportunity.
10
- Not using the skills of professionals. You
should seek out sound business and legal
advice from professionals who have been
involved with the sale of gas stations
and/or convenience store businesses. Selling
a gas station or convenience store is a
complicated process and not one that you
should take on without expert assistance.